П-1-12/2 Eclipse Fruits - Гранат

Eclipse Fruits - Гранат
  • Участник BBDO Russia Group
  • Название работы П-1-12/2 Eclipse Fruits - Гранат
  • Конкурс / номинация П-1 Продукты, лекарства
  • Рекламодатель Wrigley
  • Авторы Creative Director: Andres Vergara, Luis Tauffer
    Art Director: David Ljungberg
    Copywriter: Maxim Kayumi
    Photography: Aorta
    Retoucher: David Ljungberg
  • Описание проекта IDEA:
    The idea is to show how easily you can hide the truth about your breath to the rest of the world.
    Eclipse is our seduction chewing gum brand and we know that guys don’t want to be caught smelling bad when they are getting very close to their girlfriends.

    Method of implementation:
    So by showing how well fruit hides that bad food you just had eclipse keeps you as the successful seduction man that you are.

    Efficiency criteria:
    We where looking for a smart and provocative campaign that could engage with our young target audience. The poster campaign was a success and increased the brand perception as well as sales.