Ф-1-9 Snickers - '20 years in Russia'

файл работы
  • Участник BBDO Russia Group
  • Название работы Ф-1-9 Snickers - '20 years in Russia'
  • Конкурс / номинация Ф-1 Продукты, лекарства
  • Рекламодатель Mars
  • Авторы Executive Creative Director: Igor Lutz
    Creative Director: Adrian Ely
    Art Director: Balint Hajagos
    Writer: Polina Zabrodskaya
    Account Director: Irina Grase
    Account Manager: Julia Martynova
    Director: Chris Hooper
  • Описание проекта Отмечая свое 20-летие в России, Сникерс и Марс обратили наше внимание на то, как хорошо, что не все мечты сбываются.

    In 1991 after the end of Soviet Union, a whole new world opened up to Russians. Many western brands became available, but they weren’t still affordable. Snickers and Mars bars were the best birthday gifts, people sliced one bar to share it with the family. Everybody’s dream was having a lot. But also those days they were dreaming of having pink leggings and brick-sized mobile phones. And now 20 years later we celebrated it with two TV spots, to prove that it’s good, that not all dreams come true.